the role of the public information officer fema

Responsibilities of the Components of the ICS Organization. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. Click on a program for additional information. Functions of the Public Information Officer - emilms.fema.gov The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. If you determine the need for a media area: At the scene of an incident, the news medias most basic needs are access to information and images. 'Ss S>*2MbX^f Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. A theme that begins in this course and is carried throughout the Public Information Training Series, the 95/5 concept A. is a management concept unique to public information management. Example: Press Release Using Inverted Pyramid Format. Wear your uniform or neat, conservative attire if not in uniform. Social Media: Preparedness 101: Zombie Apocalypse. Describe how to manage the news media at the scene of an incident. Coming back after the fire to retrieve them, their ghostly shadows left indelible evidence of the inferno that swept through their home. A Federal structure designed for large-scale, multijurisdictional incidents B. For highly technical information, it might be best to prepare a credible subject-matter expert to present. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Evolving media (Web sites, email, blogs, social networking sites, etc.). Identify contacts and sources that are relevant to your organization. Describe the role of the PIO in an emergency. 3. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Message mapping B. Dissemination C. Tracking and documentation D. Media analysis. It was absolutely the very best thing we could have done. Develop relationships with other organizations PIOs B. Your organization may have other format preferences, such as single-spaced and one-page only. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Resident/Non-Resident, Trainer Program, etc. In the Incident Command System (ICS) structure, the Public Information Officer (PIO): A. May allow access to more than one person from each media type when necessary (e.g., television reporter and a camera operator, or newspaper reporter and photographer). Youll be quite surprised at how the elected official mouse makes all the difference with the children. 1928 0 obj <> endobj What are priorities within your organization? Include information on evolving media contacts, instructions, and resources. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. People use technology to tell others that they are okay. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. (A media pool refers to a group of news-gathering organizations pooling their resources in the collection of news.) Provide public information, emergency public information, and community education to your internal and external target audiences. In a span of, I think, 2 months, we took in roughly about almost three thousand kids at various sites to talk to them about different safety things. Describe the role of the Public Information Officer (PIO) in an emergency. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. C. Monitors costs related to the incident, and provides . (Unit 3), List the steps of the 8-Step Model for Strategic Communications. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. Emergency Manager jobs 33,535 open jobs B. is to wait for direction from the incident commander. C. includes reporting to the Operations Section Chief during an incident response. Time is a crucial element in any public awareness campaign. The media area is a place where media congregate to help enhance the flow of information. Determine who your audience is, what they need to know, and what they already know. They knew that they werent being led down another road, that they were hearing things unfiltered. NIMS Overview Communities across the nation experience a diverse range of threats, hazards, and events. B. is not bound by public record laws. DECEMBER 2020 INCIDENT COMMAND SYSTEM PUBLIC INFORMATION OFFICER 1 OF 5 FEMA-509-v20170717 . What actions and resources are being used to achieve the objectives? Although its meaning has changed slightly over the years, it refers to a human corpse mysteriously reanimated to serve the undead. The role of a PIO can be executed by one person or as a team, depending on the emergency and what resources are available. What is in it for them? Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . endstream endobj 495 0 obj <. Your goals should be: The following is an example of a SMART goal: The Hurricane Ready campaign will present information about local hurricane hazards and the steps to take to be prepared by securing by April 5 media placement on three television stations, two newspapers, one social network, and a micro-blog, each week in May.. (Unit 1), Describe the role and functions of the PIO. Poor grammar and misspelled words can confuse the audience and hurt your credibility, but the most important goal is to communicate. Identify how messages should be conveyed. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Angie Welling: Pretty much every State agency was involved, and thats when we found out pretty early on that the Governor had involved every aspect of State government. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? * The social media links provided are for reference only. Select it carefully and choose your background wisely. PDF NIMS Basic Guidance for Public Information Officers - FEMA Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Verdi White: And I believe that that has helped in our relationship with the media. The best approach is to meet with school officials early to determine when your program best fits their schedule. Public information entails the processes and systems that enable effective communications with various target audiences. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. This lesson introduces you to some emergency management principles contained in the National Incident Management System (NIMS). Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. The media will want to get as close as possible to get pictures/audio/interviews. Joanne H. Moreau: We are able to work with all agencies and give a real solid unified message. In your communication strategy, identify how you will use social media by itself and together with traditional media to prepare your community for emergencies, and to provide them with life-saving information when an incident occurs. Manages resources including supplies, personnel, and equipment. News briefings or conferences and interviews are times when you will need to know how to (or prepare a speaker to) present information and respond to questions. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. Last name. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? Do you know what to do to protect yourself and your family? User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Admissions Fax: (301) 447-1658, Independent Study Program Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Join to apply for the Public Information Officer - 48752 role at University of California, Merced. These tools allow you to use key word searches and provide you with updates in your email or through an RSS feed or through the tools Web site. This lesson reviews the four steps in creating a public awareness campaign. Blogs are Web sites that allow you to engage in a conversation with readers. A campaign on hurricane awareness wont get much play in December. 50% C. 25% D. 5%, 9. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Joanne H. Moreau: We focus a lot on making sure that we have a very accurate and timely information process of information dissemination. 17. Emergency Management Institute News releases should adhere to the Associated Press (AP) Stylebook. Use the media area for all media releases and conferences. C. C. result in the need to conduct follow-up interviews. D. enhance agency credibility. C. is a failed theory and should not be used by modern public information officers. A tornado strikes in the Midwest. for the incident. Avoid acronyms. Disclosing information to the public in ways that are easy to find and use. Lets start by reviewing the Incident Command System (ICS) and the PIOs role in ICS. Technology allows anyone to be a journalist. Images, sound, and information captured by the public can be used by traditional news organizations, or posted to social media sites, and broadcast globally. The public information officer (PIO) reports to the incident commander, who in turn reports to the agency or jurisdictions responsible. Derrick Jensen: The feedback we received from them, from the local media that we work with on a regular basis and have a pretty good relationship from them . The five (5%) segment of the 95/5 concept B. downtime when working an emergency. C. blue sky time but makes no difference in credibility. The word zombie comes from Haitian and New Orleans voodoo origins. Different types of written products include the following: View actual news releases, statements, and fact sheets on the InciWeb site [http://inciweb.nwcg.gov/]. Public Information Officer Jobs and Salary This course can provide a basic understanding of the PIO function for those new to the position. After taking this course you may want to take other courses to help you continue your professional development. ICS is used to manage an emergency incident (like a wildland fire, search and rescue, hurricane, etc.) 18. Use jargon to communicate with your target audience B. A goal that makes you stretch is good. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). When something happens, the PIO needs the media to get information to the public but also needs to manage the scene and guide the story. %%EOF Media pools are used to restrict access to an area due to space limitations or safety issues. For example, you can post videos, use social networking sites, and/or create a blog. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. Narrator: Red Stick Ready targets every segment of the community. You can find the complete list of courses in the Spanish language course list. Another way to express your key message B. %PDF-1.6 % Communicating public information messages internally to the workforce is important because it allows the PIO to: A. Expert Help. Select this link to access a printable . Many wikis are open to alteration by the general public without requiring them to register user accounts. Many Web sites include a blog as part of the site. This course can provide a basic understanding of the PIO function for those new to the position. They can be seasonallike hurricane preparedness week. Consider information about the whole community when identifying topics, including: There is no point in conducting a hurricane preparedness campaign if your area is not subject to hurricanes. But its not just preparedness information that the mayor and his team also have a plan for, they also have focused on how to provide critical and accurate information during an emergency by including every emergency response agency in the Emergency Operations Center the EOC and embedding the media in the communication process. Office: (301) 447-1200 Fax: (301) 447-1201, (800) 621-FEMA / TTY (800) 462-7585 When will you implement your campaign? . Technology has a great impact on your ability to manage the message. Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Thats right, I said z-o-m-b-i-e a-p-o-c-a-l-y-p-s-e. You may laugh now, but when it happens youll be happy you read this, and hey, maybe youll even learn a thing or two about how to prepare for arealemergency. The most popular social networking sites have groups, which offer chat boards for members. Check off the things you would plan to include in your Go Kit and add other items as you see fit. . Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. I would urge you to be careful whenever you travel, Smith said. This lesson presents information on tools you can use in support of your role as a Public Information Officer (PIO). Public Information Officers | Indian Affairs - Native Americans in the Show emotion as appropriate, but dont use big gestures. Selects the right tools for the messages. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. PIOs need to have a complete understanding of the community's demographics in order to: A. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Please note that the is program now requires a fema sid to be used instead of your ssn. T;)D2Dt `NY"`~XH@P ` Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action.

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